Approach

Embracing an iterative and methodical approach, my design process harnesses the power of diverse methods, skills, and tools to drive meaningful insights, innovation, and impact. Discover how I navigate the stages of framing, research, analysis, synthesis, prototyping, and strategy to craft tailored solutions that push the boundaries of possibility.

Framing
Research
Analysis
Synthesis
Prototyping

Research

  • Gathering relevant information and insights to gain a deep understanding of the problem space.

  • Collecting data and perspectives that inform the subsequent design decisions.

Skills

  • Recruiting and networking: Identifying ideal research participants, creating recruiting screeners, and using correct tools and channels to access participants.

  • Protocol Development: Creating research guides that prioritize questions aimed at uncovering key learning objectives. This includes recruiting screeners, interview and focus group guides, and survey development.

  • Facilitation: Leading interviews and focus groups.

  • Empathy and User-Centricity: Ability to empathize with users or participants, understand their needs, behaviors, and motivations, and integrate user-centric perspectives into research.

  • Collaboration: Proficiency in collaborating with cross-functional teams, stakeholders, or participants, fostering a collaborative research environment, and integrating diverse perspectives.

  • Adaptability: Ability to adapt research methods and approaches based on project requirements, context, and emerging challenges or opportunities.

  • Ethical Considerations: Understanding of ethical guidelines and principles in research, ensuring participant privacy, confidentiality, and informed consent.

  • Fore-sighting and scenario mapping: Identify emerging trends, anticipating future opportunities, and outlining potential signals and actions to strategically adapt to actualizing trends.

  • Technical Project Management: Managing research projects, including planning, organizing, and prioritizing tasks, ensuring successful and efficient outcomes, user and client satisfaction, and team alignment.

  • Record-keeping: Note-taking and documenting of conducted research.

Methods

  • Applying inclusive principles and methodologies to ensure accessibility and usability for users with varying abilities and backgrounds.

    [Image R1]

  • Ensuring identity, body, sensory, self-perception, emotional, mental, and physical states and perspectives are represented.

    [Image R2]

  • Immersion into a particular social context to gain deep insights into the culture, behaviors, and experiences of the studied individuals.

  • Engaging a small group of participants in a facilitated discussion, exploring shared opinions, experiences, and perceptions on a topic.

  • Systematically collecting quantitative and qualitative data from a large number of participants through a structured question set.

    [Image r5]

  • Individual conversations with a participant, gathering in-depth qualitative data on experiences, and perspectives.

  • Gathering existing information, data, and resources from various sources such as white-papers, reports, books, articles, and databases.

    [Image]

  • Analyzing market dynamics, consumer preferences, and landscape data for insights into user needs, trends, and opportunities.

  • Understanding user’s mental models: how they organize and categorize information, informing information architecture of a product or system.

    [Image R1]

  • Receiving recorded experiences and behaviors of users over time to provide insights into their interactions with a product or service.

    [Image R10]

    A diary study consisting of 43 participants (existing Roti customers), 260 unique lunch stories, 364 text messages and 210 self-documented photos. Shown here is the synthesis of the daily lunch photo submissions.

  • Bridging the gap between algorithms, developers, and customer-interfacing designs through informed research and collaboration.

  • Examining past and present data and reports to identify patterns, trends, and potential future developments, and signals.

    [Image]

  • Validating and refining design concepts by presenting them to user’s for feedback and insights.

    [Image R13]

Tools

  • Note-taking and guides (Google Docs, Notion)

  • Collaboration and communication tools (Slack, Teams, Zoom, Google Meet and Chat)

  • Stakeholder recruiting tools (DeepBench, dscout)

  • Project management tools (Trello)

  • Digital whiteboarding tools (Muro, Mural)

  • Databases for secondary research

Blog

Featured
Navigating the Research Landscape: Choosing the Right Methods for Design Success.
Navigating the Research Landscape: Choosing the Right Methods for Design Success.

Insights on leveraging research approaches and techniques to derive holistic, inclusive, and impactful design research outcomes.

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