Approach

Embracing an iterative and methodical approach, my design process harnesses the power of diverse methods, skills, and tools to drive meaningful insights, innovation, and impact. Discover how I navigate the stages of framing, research, analysis, synthesis, prototyping, and strategy to craft tailored solutions that push the boundaries of possibility.

Framing
Research
Analysis
Synthesis
Prototyping

Framing

Clearly defining the problem or opportunity that you want to address through design.

  • Identifying the goals, objectives, and constraints of the project.

  • Identify key stakeholders and collaborators.

  • Critically question and bring to light inherent biases, assumptions, and theories pertaining to underlying causes and potential solutions.

Skills

  • Clear communicator, articulating the core problems and design challenge, analyzing the underlying causes, and breaking it down into manageable components.

  • Strategic Thinking: Enabling organizations and stakeholders to align their future goals with actionable strategies and innovative service concepts

  • Project Management: Shaping project management practices to ensure successful and efficient outcomes, user and client satisfaction, and team alignment

Methods

  • Identifying stakeholders who will or may be impacted by the design project, to understand all perspectives, needs, and goals.
    [Image F1]
    A stakeholder map created from preliminary research that helped to inform the projects scope and framing. See project here.

  • Articulating and defining the problem or design challenge, specifying the desired outcomes, and establishing the scope of the project.

  • Planning the research objectives, methods and activities that will be conducted in alignment to achieve desired goals and timeline.

    [Image A3]

  • Translating complex ideas into simpler terms for better understanding and communication.

  • Crafting a vision-driven statement to guide and inspire the design process.

    [Image A5]

Tools

  • Note-taking (Google Docs, Notion)

  • Collaboration and communication tools (Slack, Teams, Zoom, Google Meet and Chat)

  • Stakeholder recruiting tools (DeepBench, dscout)

  • Project management tools (Trello)

  • Digital whiteboarding tools (Muro, Mural)

Blog

Featured
From Chaos to Clarity: Framing the Problem to Design for Fit.
From Chaos to Clarity: Framing the Problem to Design for Fit.

Discover how strategic approaches to framing, including foundational research, hypothesis-driven exploration, and participatory design, empower designers to unravel complexities and create transformative solutions in the dynamic field of design.

Read more →

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